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  • 试题题型【阅读理解 Section B】
Kindle Killers? The Boom in New E-ReadersA. Amazon, the online retailing giant, did more than any other company to turn the sale of digital books into a real business with the 2007 launch of the Kindle electronic reader. The company has sold an estimated 1.7 million units of the hand held device in the US, and it's getting ready to ship millions more. On Oct.6, Amazon announced that it would soon begin selling Kindles -- complete with a key feature that allows users to wirelessly download e-books from Amazon -- in more than 100 countries.
B. Success breeds imitators. Amazon is about to be attacked by a squadron of would-be Kindle killers being brought to market by some of the biggest names in consumer electronics and publishing. To complicate the increasingly competitive landscape even further, Apple and, according to rumor, Microsoft are working on tablet computers that could prove to be handy e-readers but with more functions and features, such as video display capability and full web browsers. "2009 is a breakout year fore-readers," says Sarah Rotman Epps, an analyst with Forrester Research."But we're still in the early stages."
C. The early stages have lasted a longtime. E-readers have been around for more than a decade, but the devices weren't popular due to high cost, proprietary (专利的) display formats and the reluctance of book publishers to sell digital versions of their best-selling titles. Now, just as digital music was driven into the mainstream by Apple's iPod and iTunes, Amazon's Kindle andonline bookstore, which sells more than 350,000 titles, are proving there's amass market for e-books. Total industry revenue from digital-book downloads has risen 149% this year, according to the Association of American Publishers,while e-reader sales are expected to reach 3 million by Dec.31, according to For rester Research. Almost a million of the devices could be sold during the upcoming holiday season alone. In 2010, sales are projected to double, to 6 million.That kind of growth is hard to come by in the recession-wracked technology industry, and a crowd is starting to gather. Around the world, at least 17 e-readers are in development or already on the market.
D. Among the better-known entrants is Asustek -- the Taiwanese company of China practically invented the netbook category with its ASUS Eee-PC, and it is working on a product called the Eee-reader that it hopes to have on the market in time for Christmas. South Korea's two powerhouse consumer-electronics companies, Samsung and LG Electronics, are wading in too. Samsung earlier this year introduced a reader called the Papyrus in South Korea; reports circulating in the technology blogosphere say LG is developing a prototype with a large,11.5- inch (diagonal) flexible screen. Meanwhile, Japan's Fujitsu has released the world's first dedicated e-reader with a colour  screen, although so far the device is only available in Japan.
E. It isn't just tech companies that are joining the fray. Bricks-and-mortar bookseller Barnes & Noble, which in the US offers access to 750,000 e-books on its website, is rumored to be pondering the development of its own e-reader to rival the Kindle. (The retailer already has a partnership to sell e-readers made by IREX, a spin-off of Holland's Royal Philips Electronics.)
Major newspaper and magazine publishers,which are suffering mightily from the loss of subscribers and advertisers to the recession and the Internet, are also getting involved. News Corp. chairman and CEO Rupert Murdoch, owner of The Wall Street Journal, is reportedly considering a deal with Japanese consumer-electronics giant Sony, which in 2004 introduced the first commercially viable e-reader, to use a black-and-white display technology called electronic ink (also used by the Kindle. Sony is rolling out a new family of e-readers, including a pocket- size version and one with a large screen that's geared toward newspapers and magazines.
F. One reason e-readers are getting traction is that competition is driving down prices. Amazon has cut the price of the Kindle by $100 over the past six months, to $259. As e-readers proliferate(激增) and price disparities narrow, manufacturers are trying to differentiate their products by adding features such as MP3 players and touch screens. The eSlick by Foxit,based in Fremont, Calif., allows users to listen to songs while reading .Asustek recently unveiled a prototype e-reader with two screens, which would more closely duplicate the traditional reading experience, although the devicethat the company expects to release later this year will have a single screen.
G. At the same time, new display technologies are emerging that promise to improve battery life and make devices more portable and easier to read. UK-based Plastic Logic hopes to introduce nextyear the first e-reader with a plastic screen that will reduce glare and be less prone to cracking when dropped by ham-fisted owners. Electronic-ink technology is set to move from black and white to colour by the end of 2010.Even video is on the horizon. "We'll see a range of models start to appear over the first half of 2010 offering a range of different reading and productivity experiences," says Neil Jones, CEO of UK-based In teread, which in May launched
a $249 e-reader called the COOL-ER.
H. Newcomers will have a hard time breaking Amazon's chokehold in the US, where the company controls 60% of the e-reader market, according to Forrester Research. But the edge Amazon gained when it launchedthe Kindle could be blunted by evolving technology and changing consumer needs.Currently, more people read e-books on their smart phones than they do on dedicated devices like e-readers.
I. And there's the looming threat posed by next-generation tablet computers. Apple, the king of cool handheld devices, is rumored to be readying a tablet computer with all the functions of a laptop aswell as iPhone-like touch capabilities for release early next year. Microsoft has been secretive about its plans for a tablet, but a video making the rounds of the blogosphere shows a dual-LCD-screen prototype that closes like a book."E-readers are a transitional technology," says Rotman Epps of Forrester Research. It means that just as the e-reader is taking off, it may be becoming obsolete.
1.[选词填空]Now e-readers are easier to carry andread thanks to the emergence of new display technologies.
    • 解题思路:根据题目中的read和new display technologies将本题出处定位于G.段第l句。 G段第1句提到,新显示技术的出现可以增加电池的使用寿命,并使得设备更加便携,阅读起来也更容易,本题正是对该句的转述。题目中的easier to carry and read是对文more portable and easier to read的同义转述。
    2.[选词填空]According to the passage, soon afterOct.6, users of Kindles can download e-books from Amazon wirelessly.
      • 解题思路:根据题目中的Oct.6,users和download e-books from Amazon wire lessly将本题出处定位于A段第3句。 A段第3句提到,亚马逊于10月6日宣布,公司很快将在100多个国家开始销售“金读”——该阅览器完成了一项主要功能,即允许用户从亚马逊上无线下载电子书,由此可见.10月6日后不久, “金读”用户就能从亚马逊上无线下载电子书,本题正是对该信息的转述。题目中的soon after Oct.6对应文中的Oct.6…soon。
      3.[选词填空]According to the author, to sell 6million e-readers in 2010 is unlikely.
        • 解题思路:根据题目中的sell 6 million和in 2010将本题出处定位于C段倒数第3句。 C段倒数第3句提到,在2010年,销售量预计翻一番,达到600万台,其中sales在这里指的是电子阅览器的销售量。紧接着下一句提到,在科技产业不景气的时期,这样的增长速度是很难实现的。由此可知,作者认为在2010年销售600万台阅览器不太可能,本题正是对这一信息的转述。题目中的unlikely对应文中的is hard tocome by。
        4.[选词填空]The e-reader geared to News Corp. willuse the same display technology as the Kindle.
          • 解题思路:根据题目中的News Corp.和display technology将本题出处定位于E段倒数第2句。 E段倒数第2句提到,新闻集团……正在考虑和……索尼合作,索尼在2004年引进了首款具有商业价值的电子阅览器。应用了叫做“电子墨水”的黑白显示技术(“金读”也应用了这项技术)。由括号内的also used by the Kindle可知,索尼为新闻集团制作的电子阅览器所使用的显示技术和“金读”的是一样的,本题正是对该信息的转述。
          5.[选词填空]As technology develops and consumerneeds change, the advantage the Kindle gave Amazon could no longer exist.
            • 解题思路:根据题目中的technology和consumer needs change将本题出处定位于H段第2句。 H段第2句提到, “金读”的上市给亚马逊带来的领先优势会由于新技术的更新和顾客需求的变化而变得不那么明显,本题正是对该句的转述。题目中的technology develops对应文中的evolving technology,consumer needs change对应changing consumer needs,the advantage the Kindle gave Amazon对应the edge Amazon gained when it launched the Kindle.no longer exist对应be blunted。
            6.[选词填空]The tablet computer which Microsoft is developingis said to be more powerful than e-readers.
              • 解题思路:根据题目中的tablet computer和Microsoft将本题出处定位于B段第3句。 B段第3句提到,据说,微软正在攻克的平板电脑也可以是手持电子阅览器,而且具有更多的功能和特征。由此可推断,微软开发的平板电脑要比电子阅览器的功能更强大,本题正是对该信息的转述。题目中的more powerful是对文中with more functionsand features的概括。
              7.[选词填空]Manufacturers are adding features suchas touch screens, to distinguish their e-readers from their rivals'.
                • 解题思路:根据题目中的manufacturers,adding features和such as touchscreens:to本题出处定位于F.段第3句。F。F段第3句提到,厂商们正在尽力通过增加一些诸如MP3播放功能或者触摸屏功能的方式来使自己的产品与众不同,本题正是对该句的转述。题目中的to distinguish their e-readers from their rivals’与原文中的different ate their products同义。
                8.[选词填空]We can learn from the passage thatAmazon released an electronic reader named Kindle in 2007.
                  • 解题思路:根据题目中的electronicreader,Kindle和2007将本题出处定位于A段第1句。 A段第1句提到,亚马逊是电子零售业的巨头,随着2007年电子图书阅览器“金读”的上市,该公司比同行业其他任何公司都更加努力地把电子图书的销售发展成真正的商业。由此可见, 亚马逊在2007年上市了一款名为“金读”的电子图书阅览器,本题正是对该信息的转述。题目中的released与原文中的launch同义。
                  9.[选词填空]One of the reasons e-readers were not popular in the past is that publishers were unwilling to sell digital versions of their best-sellers.
                    • 解题思路:根据题目中的were notpopular,publishers和sell digital versions of their best—sellers将本题出处定位于C段第2句。 C段g20提到,电子阅览器已经存在了十多年,但由于高成本、专有的显示格式以及图书出版商不愿销售他们畅销书的电子版本等原因,这种设备在过去一直没有流行起来。由此可知,图书出版商不愿销售他们畅销书的电子版本是阅览器长期以来并不流行的原因之一,本题正是对该信息的转述。题目中的unwilling对应文中的reluctance。
                    10.[选词填空]Eee-reader is developed by aTaiwan-based company.
                      • 解题思路:根据题目中的Eee-reader和Taiwan.based company将本题出处定位于D段第1句。 D段第1句提到,该领域比较有名的厂家之一是华硕——这家台企发明的易系列个人电脑开辟了上网本这类产品,现在正致力于研发一款名为“‘易’电子书阅览器”的阅览器,有望在圣诞节上市。…it is working on a product called the Eee-reader中的it指的是Asustek,而破折号后的the Taiwanese company指的也是Asustek,由此不难得知,the Eee-reader是一家台湾公司研发的,本题正是对该信息的转述。题目中的Taiwan.based company对应文中的Taiwanese company。
                      • 参考答案:G,A,C,E,H,B,F,A,C,D